Carving out their own path – while honouring a family legacy that spans more than four decades, – Elgin Rust and Karin Johns (née Rust) are taking over the reins of the retaining wall business conceived 45 years ago by their father, Holger Rust.

The dynamic duo is not only driving forward the company’s success, but also redefining the role of women in the construction and retaining wall industry.

ROOTED IN INNOVATION

The story of Terraforce is rooted in the vision and entrepreneurial spirit of Holger Rust. In 1979, he began by importing gabions, a conventional method of retaining walls, into South Africa. However, he recognised the need for a more cost-effective, practical and aesthetically pleasing solution.

Rust pivoted towards developing innovative earth-retaining solutions that would meet the unique demands of the South African landscape.

Heritage brand, Terraforce, celebrates 45 years and new female leadership to catapult it into the future. From left: Karin Johns and Elgin Ru

THE FUTURE IS FEMALE

As women in a (still) predominantly male-dominated industry, Rust and Johns faced numerous challenges along the way. Yet, their resilience and unwavering commitment to quality allowed them to overcome barriers and earn respect within the construction community.

Their journey serves as a testament to the vital role that women play in the built environment.

Karin Johns, Holger Rust and Elgin Rust at Klapmuts Concrete, Terraforce’s Western Cape licenced manufacturer

QUALITY-DRIVEN

In a market where cheaper, less durable replicas are finding their way onto sites, Rust and Johns caution the market to ensure that the product specified, and the one used on site, is indeed a genuine Terraforce product.

Citing the technical support, research, testing and engineering excellence that the brand is known for, they affirm the commitment of this heritage company to the local construction industry.

Rust and Johns are dedicated to honouring their father’s legacy, while charting a new course for the company’s future. Their story serves as an inspiration to aspiring female entrepreneurs and professionals, proving that with vision, discipline, determination and a willingness to challenge the status quo, women can thrive in the construction and retaining wall business.

For more information, contact Terraforce:
Tel: +27 21 465 1907
Email: info@terraforce.com
Website: www.terraforce.com